Apple Re-Invents the Cell Phone

If you have an iPod you know that Apple knows how to make an MP3 player. A unique design which is intuitive, user friendly and backed by the iTunes music store. Well, now they have re-invented the cell phone. It is a great-looking device loaded with features. In fact, making phone calls, may well be a feature you can overlook!

The new iPhone from Apple was announced by Steve Jobs CEO of Apple Inc. at the Macworld Conference and Expo in San Francisco Jan. 8 2007. It comes in a new sleek design (only 11.6 mm thick) and can be used to play music, surf the Internet, make calls and much more.....all from a touch screen. Here are the specs:

• 3.5in touch screen display 480x320


• 2 mega-pixel camera


• 4 or 8 GB of storage


• Bluetooth 2.0 with EDR and A2DP


• WiFi


• GSM radio with EDGE


• Runs OSX, Goggle Maps, iTunes, Yahoo-supported Email


• 5 Hour battery for talk/video, 16 Hour battery for music


• Cost $499-$599

This phone, which will be available in the US by June 2007, will be sold exclusively by Cingular/AT&T. It will be available in Europe by 4th quarter 2007 and Asia in 2008. This is the first time Apple has entered the cell phone market, but has already predicted that it will sell over 10 million phones by 2008 capturing about 1% of the worldwide market. However the cell phone market is a crowded one with many established brand names like Nokia and Motorola. Apple will have some tough competition.

"Prospects for the new device are positive, but it is not a given that Apple can win against a slew of wireless providers, phone manufacturers, and Microsoft, all of whom are similarly motivated to raise their flag on the same territory," said James L. McQuivey, a communications technology professor at Boston University.

Tim Bajarin, principal analyst with Creative Strategies, said the iPhone appears poised to revolutionize the way cell phones are designed and sold.

"This goes beyond smart phones and should be given its own category called `brilliant' phones," he said. "Cell phones are on track to become the largest platform for digital music playback, and Apple needed to make this move to help defend their iPod franchise as well as extend it beyond a dedicated music environment."

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